The denim shirt has evolved from its traditional workwear origin into a new classic. Stripped of unnecessary details, our shirt is cut from a densely woven indigo dyed structure, has a soft handle that will only get better with time. Whether you wear it alone, layered or as an overshirt - it's a reliable choice.
The Denim Shirt
120 GBP
Stone Wash
Size
XS
S
M
L
XL
Length
Please Select Size
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Full Transparency
For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.
Landed Cost
34 GBP
Asket Price
120 GBP
Traditional Retail
210 GBP
34 GBP
120 GBP
210 GBP
- Raw Material & Milling 14 GBP
- Manufacturing 15 GBP
- Trims & Packaging 4 GBP
- Transport 0.9 GBP
With a permanent collection and direct-to-you sales, we don't have wholesale markups, deadstock, sales or discounts. The traditional retail price shows what we'd have to charge if we sold our garments through multi-brand stores (wholesale) - 6x the landed cost. Instead, our markup is between 2.5-4.5x landed cost depending on product and country characteristics. It covers the cost of our garments and a lot more: VAT, cost of sales (shipping, warehousing, payment, web systems etc.), marketing, admin (salaries, rent, product development etc.) and financial costs, while maintaining a slim profit to keep investing in our mission.
76% Overall traceability
Cotton farmed and ginned in CN.
- Raw material
- Milling
- Manufacturing
- Trims
- Transport
18.16 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?- Raw material
- Milling
- Manufacturing
- Trims
- Transport
A-list Denim
The Denim Shirt is cut from our dense and subtly structured indigo denim quality. After sewing, the shirt is washed according to one of two distinct recipes - stone wash or stone bleach. The wash helps break it in, lend softness and give each shirt its own unique fade, which in turn will continue to take on patina as it is worn.
- Yarn: 100% Cotton
- Body fabric: 240g/sqm denim
- Buttons: Mother of Pearl
- Fusing: Lightweight Cotton
- Dye: Indigo yarn dye
