An uncompromising dress shirt is an essential for every conceivable life event. With a rigorous focus on fiber, fabric and fit, our Poplin Shirt starts with extra-long staple organic SUPIMA® cotton, expertly milled by Italian luxury shirting house Albini. The result is a rare 120g/sqm poplin fabric, smooth to the touch, cool on the skin and tough enough for the longest of days. The shirt is tailored to a classic, straight fit available in our signature three-length system and embellished with a french placket, mother-of-pearl buttons, adjustable cuffs and a cut-away collar that holds its own with or without a tie, and with or without a suit.
The Poplin Shirt
130 GBP
Light Blue
Size
36
37
38
39
40
41
42
43
44
46
Length
Please Select Size
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Full Transparency
For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.
Landed Cost
39 GBP
Asket Price
130 GBP
Traditional Retail
230 GBP
39 GBP
130 GBP
230 GBP
- Raw Material & Milling 19 GBP
- Manufacturing 15 GBP
- Trims & Packaging 4 GBP
- Transport 0.5 GBP
With a permanent collection and direct-to-you sales, we don't have wholesale markups, deadstock, sales or discounts. The traditional retail price shows what we'd have to charge if we sold our garments through multi-brand stores (wholesale) - 6x the landed cost. Instead, our markup is between 2.5-4.5x landed cost depending on product and country characteristics. It covers the cost of our garments and a lot more: VAT, cost of sales (shipping, warehousing, payment, web systems etc.), marketing, admin (salaries, rent, product development etc.) and financial costs, while maintaining a slim profit to keep investing in our mission.
86% Overall traceability
Cotton farmed in New Mexico, Arizona and California, US.
- Raw material
- Milling
- Manufacturing
- Trims
- Transport
19.86 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?- Raw material
- Milling
- Manufacturing
- Trims
- Transport
Organic SUPIMA® cotton poplin by Albini
Derived from a blending of the word "Superior" and "Pima", SUPIMA® cotton is one of the rarest cotton exclusively grown in the USA. Highly valued for its ultra-long and extra-fine fiber quality, SUPIMA® cotton is 35% stronger than regular cotton and sumptuously soft handle. The additional length of the fiber allows heritage mill, Albini, to spin and weave one of the finest poplin fabrics available.
- Fiber: 100% Organic SUPIMA® cotton
- Yarn count: 100/2
- Fabric: 120g/sqm poplin weave
- Dye: Piece dyed
- Buttons: Mother of Pearl
