Recycled wool is repurposed from either pre- (production waste) or post-consumer wool (old garments) that would otherwise end up in landfill or go to waste. Virgin wool fibers come with a considerable environmental price tag: land is required to rear livestock, methane gasses are emitted, water is consumed and chemicals are poured in and out. Using recycled wool, not requiring any of the aforementioned processes, drastically reduces the environmental impact, while extending the lifespan of the materials extracted from our planet.
In 2020, we introduced recycled post-consumer wool to our permanent collection, which led us to transition away from virgin to post-consumer recycled cashmere in our cashmere sweater. The same year also saw the introduction of The Wool Coat, featuring a body fabric made entirely of pre and post-consumer recycled wool. In 2021, we introduced pre-consumer recycled wool with the arrival of the Women's Mock Neck and the Cashmere-Wool Scarves. More recently we upgraded our scarves to a recycled alternative. We continue to source recycled alternatives where possible.
Today, we exclusively work with state-of-the-art woolen mills in Italy, each carrying a century of experience in producing high-end recycled wool yarns. Their processes (including recycling and dyeing) are entirely mechanical, which implies the complete omission of chemicals typically harmful to the environment. It also saves considerable volumes of water. Old sweaters, offcut fabrics and scraps all go through a painstaking grading process before being shredded and spun back into a new yarn and either knitted or woven back into a fabric. We carefully selected mills that are able to produce the same level of quality and luxuriousness of virgin wool. The expertise and technology for it exists. And we are proud to be at the forefront of it.
The GRS certification (short for Global Recycling Standard) ensures that any recycled wool advertised as post-consumer is really consumer waste and not production waste. That's important, because we want to produce less, consume less, and eventually take back what can’t be worn anymore. While it’s important to make use of recycled waste as well, the main approach should be that we shall not produce what people don’t need or want.