Arguably one of the most obvious essentials in a woman's wardrobe, the washed jeans has seen countless shapes, cuts and looks since its fashion renaissance in the 80s. For the introduction of our first women's jeans, we've acquired a PhD in denim science to identify and provide you with the one silhouette, you can always count on: The Standard Jeans. Standard as in neither skinny nor boyfriend, not flared or bootcut, not a low cut nor a “mom”-jeans. It’s just - right. A timeless, ever-so-slightly tapered, silhouette, cut from durable 13oz Italian denim with just a touch of stretch for added comfort. They're the perfect clean slate, made to provide you with comfort and style, on and off the clock.
The Standard Jeans
1 550 SEK
Stone Bleach
Build
A(Straighter)
B(Curvier)
Size
Please Select Build
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Full Transparency
For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.
Landed Cost
468 SEK
Asket Price
1550 SEK
Traditional Retail
2810 SEK
468 SEK
1550 SEK
2810 SEK
- Raw Material & Milling 110 SEK
- Manufacturing 318 SEK
- Trims & Packaging 29 SEK
- Transport 11 SEK
With a permanent collection and direct-to-you sales, we don't have wholesale markups, deadstock, sales or discounts. The traditional retail price shows what we'd have to charge if we sold our garments through multi-brand stores (wholesale) - 6x the landed cost. Instead, our markup is between 2.5-4.5x landed cost depending on product and country characteristics. It covers the cost of our garments and a lot more: VAT, cost of sales (shipping, warehousing, payment, web systems etc.), marketing, admin (salaries, rent, product development etc.) and financial costs, while maintaining a slim profit to keep investing in our mission.
81% Overall traceability
Main fabric: Cotton farmed and ginned in Gulu, UG. Lining: Cotton farmed and ginned in Lahore, PK.
- Raw material
- Milling
- Manufacturing
- Trims
- Transport
19.98 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?- Raw material
- Milling
- Manufacturing
- Trims
- Transport
Maximum Comfort, Minimum Impact
From yarn to final product, we’ve worked with specialized Italian denim partners with over 50 years of experience to develop our jeans The cotton comes from certified organic farms in India and the specially developed elastane, Roica V550, degrades naturally without releasing harmful substances.
- Yarn: 98,5% Organic cotton 1,5% degradable elastane
- Body fabric: 12 1/4 0Z midweight Italian denim
- Dye: Slasher dyed
- Lining: 100% Organic cotton
- Buttons: Recycled metal
