No denim is quite as effortless as a black pair of jeans. Its reign among a diversity of subcultures from rock & roll to punk is perhaps exactly what makes them so versatile - and precisely what qualifies them to our permanent collection. Our Standard Jeans are made from 99% organic cotton and 1% recycled elastane, with a tapered cut, available in our signature Straighter and Curvier builds.
The Standard Jeans
1 550 SEK
Grey Wash
Build
A(Straighter)
B(Curvier)
Size
Please Select Build
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Full Transparency
For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.
Landed Cost
483 SEK
Asket Price
1550 SEK
Traditional Retail
2900 SEK
483 SEK
1550 SEK
2900 SEK
- Raw Material & Milling 69 SEK
- Manufacturing 374 SEK
- Trims & Packaging 29 SEK
- Transport 11 SEK
With a permanent collection and direct-to-you sales, we don't have wholesale markups, deadstock, sales or discounts. The traditional retail price shows what we'd have to charge if we sold our garments through multi-brand stores (wholesale) - 6x the landed cost. Instead, our markup is between 2.5-4.5x landed cost depending on product and country characteristics. It covers the cost of our garments and a lot more: VAT, cost of sales (shipping, warehousing, payment, web systems etc.), marketing, admin (salaries, rent, product development etc.) and financial costs, while maintaining a slim profit to keep investing in our mission.
89% Overall traceability
Main fabric: Cotton farmed and ginned in Sanliurfa, TR. Lining: Cotton farmed and ginned in Lahore, PK.
- Raw material
- Milling
- Manufacturing
- Trims
- Transport
35.95 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?- Raw material
- Milling
- Manufacturing
- Trims
- Transport
Denim To Count On
We partnered up with an innovative mill based in Turkey, where they've developed a closed-loop dyeing method to reduce water usage and chemical waste in the dyeing process. Made from a mix of organic cotton and recycled elastane, our grey wash jeans are overdyed and washed at the laundry facility in Italy to achieve a more flexible feel and softer handle.
Yarn: 99% Organic cotton 1% Recycled elastane
Body fabric: 12 1/4 OZ mid-weight
Dye: Overdyed
Lining: 100% Organic cotton
Buttons: Recycled metal
