As classic as they come, this is the garment that speaks to every man. Designed to stand the test of time, our signature straight-cut crew neck T-Shirt is cut from a compact organic, extra-long staple cotton jersey and accentuated with a ribbed neckline. Playing the role of both statement and staple, this piece will be the most worn item in your wardrobe.
The T-Shirt
500 SEK
Dusty Green
Size
XS
S
M
L
XL
XXL
Length
Please Select Size
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Full Transparency
For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.
Landed Cost
120 SEK
Asket Price
500 SEK
Traditional Retail
720 SEK
120 SEK
500 SEK
720 SEK
- Raw Material & Milling 47 SEK
- Manufacturing 62 SEK
- Trims & Packaging 8 SEK
- Transport 3 SEK
With a permanent collection and direct-to-you sales, we don't have wholesale markups, deadstock, sales or discounts. The traditional retail price shows what we'd have to charge if we sold our garments through multi-brand stores (wholesale) - 6x the landed cost. Instead, our markup is between 2.5-4.5x landed cost depending on product and country characteristics. It covers the cost of our garments and a lot more: VAT, cost of sales (shipping, warehousing, payment, web systems etc.), marketing, admin (salaries, rent, product development etc.) and financial costs, while maintaining a slim profit to keep investing in our mission.
93% Overall traceability
Solid and melange colors: Cotton farmed and ginned in Izmir, TR.
- Raw material
- Milling
- Manufacturing
- Trims
- Transport
11.39 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?- Raw material
- Milling
- Manufacturing
- Trims
- Transport
Organic Extra Long Staple Custom Jersey
Our signature t-shirt is crafted from 100% organic, extra long staple cotton. The cotton is spun into a smooth yet strong yarn which lends strength to our compact, custom-knitted jersey fabric. The final garment is expertly cut and finished to create a staple that won't twist, warp or pill no matter how hard you wear it.
- Yarn: 100% Organic Extra Long Staple Cotton
- Body Fabric: 180g/sqm Single Jersey Knit
- Neckline: 1x1 Rib Knit
- Dye: Piece Dye (Melange: Fiber Dye)
