With roots in athletics and counter-culture, the hoodie has evolved into a true staple. Cut from our custom developed, heavy-weight, 100% organic cotton loopback, The Hoodie features a generously sized double-lined hood, but is otherwise stripped from unnecessary details. By optimising for form and function (removing the likes of the pouch pocket), we've created an elevated piece that spells understated, rather than underdressed.
The Hoodie
1 250 SEK
Grey Melange
Size
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S
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Length
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Full Transparency
For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.
Landed Cost
365 SEK
Asket Price
1250 SEK
Traditional Retail
2190 SEK
365 SEK
1250 SEK
2190 SEK
- Raw Material & Milling 215 SEK
- Manufacturing 105 SEK
- Trims & Packaging 34 SEK
- Transport 11 SEK
With a permanent collection and direct-to-you sales, we don't have wholesale markups, deadstock, sales or discounts. The traditional retail price shows what we'd have to charge if we sold our garments through multi-brand stores (wholesale) - 6x the landed cost. Instead, our markup is between 2.5-4.5x landed cost depending on product and country characteristics. It covers the cost of our garments and a lot more: VAT, cost of sales (shipping, warehousing, payment, web systems etc.), marketing, admin (salaries, rent, product development etc.) and financial costs, while maintaining a slim profit to keep investing in our mission.
85% Overall traceability
Solid colors: Cotton farmed, ginned in Kahramanmaras, TR. Melange colors: Cotton farmed and ginned in Rajasthan, IN.
- Raw material
- Milling
- Manufacturing
- Trims
- Transport
29.51 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?- Raw material
- Milling
- Manufacturing
- Trims
- Transport
Unbrushed Organic Cotton Loopback
The Hoodie is cut from a custom developed, unbrushed loopback fabric made from 100% organic cotton. The outside is densely knitted for a smooth hand and elevated drape, while the inside loopback is unbrushed to reduce shedding and trap heat. With a double lined hood, taped neckline and brushed metal hardware, we've spared no expense.
- Yarn: 100% ring spun Organic Cotton
- Body Fabric: 390/sqm Loopback Knit
- Hems: 1x1 Cotton-Lycra Rib Knit
- Dye: Piece Dye, (Melange: Fiber Dye)
- Sewing thread: 100% Recycled Polyester
