A natural choice for the summer days and warm getaways. Cut from 100% linen that only gets softer with wash and wear, tailored for a relaxed fit, and detailed with mother of pearl buttons. A breezier choice, that will work just as well at weekend barbecues as it will during wedding season.
The Linen Shirt
1 450 SEK
Beige
Size
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Length
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Full Transparency
For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.
Landed Cost
434 SEK
Asket Price
1450 SEK
Traditional Retail
2600 SEK
434 SEK
1450 SEK
2600 SEK
- Raw Material & Milling 198 SEK
- Manufacturing 179 SEK
- Trims & Packaging 50 SEK
- Transport 7 SEK
With a permanent collection and direct-to-you sales, we don't have wholesale markups, deadstock, sales or discounts. The traditional retail price shows what we'd have to charge if we sold our garments through multi-brand stores (wholesale) - 6x the landed cost. Instead, our markup is between 2.5-4.5x landed cost depending on product and country characteristics. It covers the cost of our garments and a lot more: VAT, cost of sales (shipping, warehousing, payment, web systems etc.), marketing, admin (salaries, rent, product development etc.) and financial costs, while maintaining a slim profit to keep investing in our mission.
82% Overall traceability
Linen farmed and scutched in Normandy, FR.
- Raw material
- Milling
- Manufacturing
- Trims
- Transport
15.1 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?- Raw material
- Milling
- Manufacturing
- Trims
- Transport
French Linen
Cut and sewn from lightweight, breathable and 100% linen, this shirt is made not only from the world’s strongest and longest natural fiber but also one of the kindest fibers on the planet. Grown along the coastline of Upper Normandy, in northern France, natural rainfall is the only water it needs - no additional irrigation, fertilizers, or pesticides are required. Flax plants grown in the region are known for producing extra-long fibers — much longer than those from linseed grown in other parts of the world.
- Yarn: 100% Linen
- Body Fabric: 126g/sqm linen
- Buttons: Mother of Pearl
- Dye: Yarn Dye
