A cornerstone of timeless style, no wardrobe is complete without a pair of Raw Denim. The Regular Raw Denim Jeans are engineered - from the first thread, to the last button - to shape after your body, fade with wear and mold according to your life. This regular fit features a mid-rise waist and straight, regular fit leg. Cut from a rigid 13oz Japanese heritage raw denim, from 100% certified organic cotton, and sewn to perfection in Italy, there's no garment that will age as well as this.
The Regular Jeans
1 650 SEK
Size
W28
W29
W30
W31
W32
W33
W34
W36
W38
Length
Please Select Size
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Full Transparency
For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.
Landed Cost
476 SEK
Asket Price
1650 SEK
Traditional Retail
2860 SEK
476 SEK
1650 SEK
2860 SEK
- Raw Material & Milling 167 SEK
- Manufacturing 257 SEK
- Trims & Packaging 41 SEK
- Transport 11 SEK
With a permanent collection and direct-to-you sales, we don't have wholesale markups, deadstock, sales or discounts. The traditional retail price shows what we'd have to charge if we sold our garments through multi-brand stores (wholesale) - 6x the landed cost. Instead, our markup is between 2.5-4.5x landed cost depending on product and country characteristics. It covers the cost of our garments and a lot more: VAT, cost of sales (shipping, warehousing, payment, web systems etc.), marketing, admin (salaries, rent, product development etc.) and financial costs, while maintaining a slim profit to keep investing in our mission.
89% Overall traceability
Main fabric: Cotton farmed and ginned in Soke, TR. Lining: Cotton farmed and ginned in Lahore, PK.
- Raw material
- Milling
- Manufacturing
- Trims
- Transport
22.7 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?- Raw material
- Milling
- Manufacturing
- Trims
- Transport
Organic Cotton, Japanese Raw Denim
No bleach, brush, laser, sandpaper or rinses, our raw denim is cut from a heritage Japanese fabric, made with novel technology. The organic cotton fibers are ring spun for a natural surface, rope-dyed using a proprietary cold-dye technique to reduce energy consumption, then woven on looms powered by clean energy. Finally, it's cut, sewn, and trimmed in Italy with metal buttons from 100% recycled metal.
- Yarn: 100% certified organic cotton
- Body Fabric: 13oz ring spun Japanese raw denim
- Pocket Lining: 100% Organic cotton
- Buttons: Recycled metal
- Dye: Indigo rope dye
