The bread and butter of wardrobe essentials, our Blue Wash Jeans in our Loose Fit are cut from 13oz Italian denim, made from 100% organic cotton. The jeans are softened and finished off with a no-frills wash that will continue to acquire character with time. This Loose Fit features a classic silhouette with a mid-rise waist and loose fit, straight cut leg. Pair with relaxed fitting tops for laid back elegance - dress them up or down based on your choice of casual or formal footwear.
The Loose Jeans
1 600 SEK
Mid Blue Wash
Size
W28
W29
W30
W31
W32
W33
W34
W36
W38
Length
Please Select Size
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Full Transparency
For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.
Landed Cost
443 SEK
Asket Price
1600 SEK
Traditional Retail
2660 SEK
443 SEK
1600 SEK
2660 SEK
- Raw Material & Milling 101 SEK
- Manufacturing 289 SEK
- Trims & Packaging 42 SEK
- Transport 11 SEK
With a permanent collection and direct-to-you sales, we don't have wholesale markups, deadstock, sales or discounts. The traditional retail price shows what we'd have to charge if we sold our garments through multi-brand stores (wholesale) - 6x the landed cost. Instead, our markup is between 2.5-4.5x landed cost depending on product and country characteristics. It covers the cost of our garments and a lot more: VAT, cost of sales (shipping, warehousing, payment, web systems etc.), marketing, admin (salaries, rent, product development etc.) and financial costs, while maintaining a slim profit to keep investing in our mission.
87% Overall traceability
Main fabric: Cotton farmed and ginned in Gulu, UG. Lining: Cotton farmed and ginned in Lahore, PK.
- Raw material
- Milling
- Manufacturing
- Trims
- Transport
25.56 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?- Raw material
- Milling
- Manufacturing
- Trims
- Transport
Organic Cotton, Italian Craftsmanship
From yarn to final product, we’ve worked with specialized Italian denim partners with over 50 years of experience to develop our jeans. The cotton comes from certified organic farms. From the yarn up, all processes are carried out in Italy: spinning, dyeing, weaving, cutting, sewing and washing. The final garment is washed with Eco Stone Wash technology, only using organic enzymes and significantly reducing the amount of water and energy used.
- Yarn: 100% organic cotton
- Body Fabric: 13oz ring spun Italian Denim
- Dye: Slasher dye
- Pocket Lining: 100% organic cotton
- Buttons: Recycled metal
- Wash: Eco Stone Wash
