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For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last. Note that the traceability information provided for Archive products represents the most recent data available.
With a permanent collection and direct-to-you sales, we don't have wholesale markups, deadstock, sales or discounts. The traditional retail price shows what we'd have to charge if we sold our garments through multi-brand stores (wholesale) - 6x the landed cost. Instead, our markup is between 2.5-4.5x landed cost depending on product and country characteristics. It covers the cost of our garments and a lot more: VAT, cost of sales (shipping, warehousing, payment, web systems etc.), marketing, admin (salaries, rent, product development etc.) and financial costs, while maintaining a slim profit to keep investing in our mission.
83% Overall traceability
Cotton farmed in Damietta and ginned in Kafr El-Sheikh, Egypt.
6.71 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?With a permanent collection, we never have seasonal sales. However, at times manufacturing deviations occur that don't pass our rigorous quality controls, resulting in second grade products. And other times, our incremental updates on our permanently available garments are so significant, that we have stock left of an expired version. The Archive allows us to offer these garments at lowered rates, making sure they come to good use.