The bread and butter of wardrobe essentials, our Blue Wash Jeans in our Regular Fit are cut from 13oz Italian denim, made from 100% organic cotton. The jeans are softened and finished off with a no-frills wash that will continue to acquire character with time. This Regular Fit features a classic silhouette with a mid-rise waist and regular fit, straight cut legs. Preferably worn with a white tee for the oldest look in the books, but really they'll go with anything.
The Regular Jeans
140 CHF
Light Blue Wash
Size
W28
W29
W30
W31
W32
W33
W34
W36
W38
Length
Please Select Size
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Full Transparency
For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.
Landed Cost
40 CHF
Asket Price
140 CHF
Traditional Retail
230 CHF
40 CHF
140 CHF
230 CHF
- Raw Material & Milling 9 CHF
- Manufacturing 26 CHF
- Trims & Packaging 4 CHF
- Transport 1.0 CHF
With a permanent collection and direct-to-you sales, we don't have wholesale markups, deadstock, sales or discounts. The traditional retail price shows what we'd have to charge if we sold our garments through multi-brand stores (wholesale) - 6x the landed cost. Instead, our markup is between 2.5-4.5x landed cost depending on product and country characteristics. It covers the cost of our garments and a lot more: VAT, cost of sales (shipping, warehousing, payment, web systems etc.), marketing, admin (salaries, rent, product development etc.) and financial costs, while maintaining a slim profit to keep investing in our mission.
87% Overall traceability
Main fabric: Cotton farmed and ginned in Gulu, UG. Lining: Cotton farmed and ginned in Lahore, PK.
- Raw material
- Milling
- Manufacturing
- Trims
- Transport
23.74 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?- Raw material
- Milling
- Manufacturing
- Trims
- Transport
Organic Cotton, Italian Craftsmanship
From yarn to final product, we’ve worked with specialized Italian denim partners with over 50 years of experience to develop our jeans. The cotton comes from certified organic farms. From the yarn up, all processes are carried out in Italy: spinning, dyeing, weaving, cutting, sewing and washing. The final garment is washed with Eco Stone Wash technology, only using organic enzymes and significantly reducing the amount of water and energy used.
- Yarn: 100% organic cotton
- Body Fabric: 13oz ring spun Italian Denim
- Dye: Slasher dye
- Pocket Lining: 100% organic cotton
- Buttons: Recycled metal
- Wash: Eco Stone Wash
