Our take on the American workwear classic surpasses both the 90s grunge and 00s hipster culture with a no-frills cut, classic button down collar and subtle twill-structure designed for the everyday. Cut from a soft, brushed, custom-developed Italian twill made from 100% organic cotton, The Flannel Shirt is a sure-fire alternative to formal shirting by combining comfort and style like no other shirt in our line-up.
The Flannel Shirt
225AUD
Grey Melange
Size
XS
S
M
L
XL
Length
Please Select Size
Extended Returns | Last Xmas Order Dates Under Help
Model also wearing
Full Transparency
For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.
Landed Cost
62AUD
Asket Price
225AUD
Traditional Retail
370AUD
62AUD
225AUD
370AUD
- Raw Material & Milling 32AUD
- Manufacturing 22AUD
- Trims & Packaging 6AUD
- Transport 2AUD
With a permanent collection and direct-to-you sales, we don't have wholesale markups, deadstock, sales or discounts. The traditional retail price shows what we'd have to charge if we sold our garments through multi-brand stores (wholesale) - 6x the landed cost. Instead, our markup is between 2.5-4.5x landed cost depending on product and country characteristics. It covers the cost of our garments and a lot more: VAT, cost of sales (shipping, warehousing, payment, web systems etc.), marketing, admin (salaries, rent, product development etc.) and financial costs, while maintaining a slim profit to keep investing in our mission.
86% Overall traceability
Solid colors: Cotton farmed and ginned in Coimbatore, IN. Melange colors: Cotton farmed and ginned in Ergene, TR.
- Raw material
- Milling
- Manufacturing
- Trims
- Transport
14.84 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?- Raw material
- Milling
- Manufacturing
- Trims
- Transport
Organic Cotton Flannel
Flannel is synonymous with a soft brushed twill surface, but with brushing, the fabric is naturally prone to pilling - something we tackled head-on by developing ours from a two-ply yarn, made from 100% organic cotton. Paying homage to its rugged origins, we've created a flannel that's as soft, as it's durable.
- Yarn: 100% Organic Cotton
- Body Fabric: 173g/sqm 2-ply twill weave
- Buttons: Mother of Pearl
- Fusing: Lightweight cotton
- Dye: Yarn dye (melange: fiber dye)
