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Wardrobe Essentials

The Pursuit of Less

Buy less, but better

We're creating one, permanent collection of uncompromised essentials, helping us live happier with less.

Garment Philosophy

Know your garments

We uncover all the costs, the craftsmanship and resources required to create our garments.

Full Transparency

Wear each item, longer

We provide care and repair support and buy back unwanted ASKET items for resale or recycling.

Lifecycle Responsibility

WITH A PERMANENT COLLECTION

Build Your Capsule Wardrobe

The Test

50 men were tasked with wearing only eight ASKET garments for a year, tracking every wear and wash, and here’s how our garments and participants are doing after 10 months.

Explore story

The Misery Machine

We met up with Jacob Östberg, Professor of Marketing, to talk about serious matters: how did we become the consumer society we are, what role does advertising play - and are humans really rational beings?

Explore the story

Worn Stories

Over time, our garments become repositories of their own stories. Each one a testament to longevity and a tribute to the intrinsic value of each piece.

Explore the worn stories

The Impact Receipt

When you purchase an ASKET garment, you don't just get your monetary receipt but an impact receipt too. The receipt breaks down your purchase into its garment, shipping and packaging related impact.

Know your impact