The Pursuit of Less
Buy less, but better
We're creating one, permanent collection of uncompromised essentials, helping us live happier with less.
Know your garments
We uncover all the costs, the craftsmanship and resources required to create our garments.
Wear each item, longer
We provide care and repair support and buy back unwanted ASKET items for resale or recycling.
MASTER EVERY DETAIL
In a visual exploration of the psyche of a master, we followed 6-time national heavyweight champion Gabriel Richards into the ring.
The Test
50 men were tasked with wearing only eight ASKET garments for a year, tracking every wear and wash, and here’s how our garments and participants are doing after 10 months.
The Misery Machine
We met up with Jacob Östberg, Professor of Marketing, to talk about serious matters: how did we become the consumer society we are, what role does advertising play - and are humans really rational beings?
The Impact Receipt
When you purchase an ASKET garment, you don't just get your monetary receipt but an impact receipt too. The receipt breaks down your purchase into its garment, shipping and packaging related impact.