Cemented as the #1 womens’ essential by Jane Birkin in the 60's and 70's, The T-Shirt is the natural starting place for our growing permanent collection of women's essentials. Developed for longevity, both aesthetically and physically, our T-Shirt is made from a soft yet substantial mid-weight organic cotton jersey, designed to feel light without being frail or see-through. It's cut to a classic fit and accentuated with a slightly elevated, neatly ribbed neckline. Tuck it into a skirt, or make it a statement with a pair of blue denim - no wardrobe is complete without it.
The T-Shirt
35 GBP
Sand
Model also wearing
Full Transparency
For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.
Landed Cost
10 GBP
Asket Price
35 GBP
Traditional Retail
60 GBP
10 GBP
35 GBP
60 GBP
- Raw Material & Milling 4 GBP
- Manufacturing 5 GBP
- Trims & Packaging 1.0 GBP
- Transport 0.4 GBP
With a permanent collection and direct-to-you sales, we don't have wholesale markups, deadstock, sales or discounts. The traditional retail price shows what we'd have to charge if we sold our garments through multi-brand stores (wholesale) - 6x the landed cost. Instead, our markup is between 2.5-4.5x landed cost depending on product and country characteristics. It covers the cost of our garments and a lot more: VAT, cost of sales (shipping, warehousing, payment, web systems etc.), marketing, admin (salaries, rent, product development etc.) and financial costs, while maintaining a slim profit to keep investing in our mission.
94% Overall traceability
Solid colors: Cotton farmed and ginned in Madhya Pradesh, IN. Melange colors: Cotton farmed and ginned in Aegean, TR.
- Raw material
- Milling
- Manufacturing
- Trims
- Transport
4.28 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?- Raw material
- Milling
- Manufacturing
- Trims
- Transport
Organic Mid-Weight Cotton Jersey
The T-Shirt is the product of two years of research, sourcing and development. Built on 100% organic cotton and developed with European jersey specialists. We’ve created a fabric that combines softness, lustre, lightness and durability without becoming flimsy or - god forbid - transparent.
- Yarn: 100% Organic cotton
- Body fabric: 160 g/sqm single jersey
- Neckline: 1x1 rib-knit
- Dye: Piece dye (Melange: Fiber dye)
