We took our iconic Menswear Sweatshirt, refined the silhouette, softened the details, naturally kept the 100% organic cotton, while infusing it with some — should we say — “laidback Parisian chique”. It hugs your body neither too tightly nor too loosely, and embraces whatever life offers without ever breaking a sweat. Styling-wise, it's up to the wearer — the sky is its only limit. Just make sure you wear it to the ground.
The Sweatshirt
750 DKK
Grey Melange
Model also wearing
Full Transparency
For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.
Landed Cost
198 DKK
Asket Price
750 DKK
Traditional Retail
1190 DKK
198 DKK
750 DKK
1190 DKK
- Raw Material & Milling 124 DKK
- Manufacturing 60 DKK
- Trims & Packaging 10 DKK
- Transport 4 DKK
With a permanent collection and direct-to-you sales, we don't have wholesale markups, deadstock, sales or discounts. The traditional retail price shows what we'd have to charge if we sold our garments through multi-brand stores (wholesale) - 6x the landed cost. Instead, our markup is between 2.5-4.5x landed cost depending on product and country characteristics. It covers the cost of our garments and a lot more: VAT, cost of sales (shipping, warehousing, payment, web systems etc.), marketing, admin (salaries, rent, product development etc.) and financial costs, while maintaining a slim profit to keep investing in our mission.
91% Overall traceability
Solid colors: Cotton farmed, ginned in Kahramanmaras, TR. Melange colors: Cotton farmed and ginned in Rajasthan, IN.
- Raw material
- Milling
- Manufacturing
- Trims
- Transport
14.2 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?- Raw material
- Milling
- Manufacturing
- Trims
- Transport
Everlasting Comfort
To make a Sweatshirt is to prioritize comfort and durability. For its body, we went for a custom-developed unbrushed loopback fabric made of 100% organic cotton fibers, with an outside knitted densely and an inside unbrushed to ensure peak smoothness and softness. For the neckline, cuffs and bottom hem, we've developed a lycra-reinforced rib-knit for an everlasting stretch that doesn't lose shape.
Yarn: 100% Long staple organic cotton
Body fabric: 390g/sqm Loopback Knit
Hems: 1x1 Organic cotton - Lycra Rib Knit
Dye: Piece Dye (Melange: Fiber Dye)
People Wearing The Sweatshirt
