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For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.
With a permanent collection and direct-to-you sales, we don't have wholesale markups, deadstock, sales or discounts. The traditional retail price shows what we'd have to charge if we sold our garments through multi-brand stores (wholesale) - 6x the landed cost. Instead, our markup is between 2.5-4.5x landed cost depending on product and country characteristics. It covers the cost of our garments and a lot more: VAT, cost of sales (shipping, warehousing, payment, web systems etc.), marketing, admin (salaries, rent, product development etc.) and financial costs, while maintaining a slim profit to keep investing in our mission.
81% Overall traceability
Wool farmed and sheared in Santa Cruz, Chubut and Patagonia, AR.
12.39 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?Knitted from fully traceable Argentinian Merino wool and reinforced at its heel and toes, this the most resilient sock you'll own: It's soft, naturally breathable, elastic, moisture-wicking and odor-neutralising. By naturally adapting to your body temperature, the wool will keep your feet cool when it's warm and warm when it's cool.
