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The Hoodie

165CAD
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XS S M L XL XXL
Length
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Express Delivery 30 CAD | Free from 300 CAD

With roots in athletics and counter-culture, the hoodie has evolved into a true staple. Cut from our custom developed, heavy-weight, 100% organic cotton loopback, The Hoodie features a generously sized double-lined hood, but is otherwise stripped from unnecessary details. By optimising for form and function (removing the likes of the pouch pocket), we've created an elevated piece that spells understated, rather than underdressed.

  • 100% organic cotton 390g/sqm unbrushed loopback
  • Double-lined hood
  • Herringbone taping
  • Brushed metal aglets and grommets
  • Ribbed and reinforced cuff and hem for optimal retention
  • Flat-lock stitch finishing at hem and cuffs, top-stitch finishing at the neckline 
  • Straight cut
  • Pre-shrunk
  • 15 sizes, XS-XL in Long, Regular and Short
  • Kevin (Black) measures 185cm (6’1”) in height, 90cm (35.4”) around the chest and wears an M Regular.
  • Ossian (Mud Green) measures 188cm (6’2”) in height, 92cm (36.2”) around the chest and wears an M Regular.
  • Viktor (Dark Navy) measures 188cm (6’2”) in height, 100cm (39.3") around the chest and wears an M Regular.
  • Niclas (Grey Melange) measures 192cm (6'2") in height, 96cm (37.7") around chest and wears M Regular.
  • When in doubt or send an email to care@asket.com
  • Wash at 30° Celsius
  • Hang to dry
  • Iron at medium temperature, 150 °C
  • Do not tumble, dry-clean or bleach

View detailed care instructions

  • Care: Explore our garment care guides and garment care products
  • Repair: Drop off garments for free repairs in our stores or order spare parts for local repair. Order spare parts here.
  • Revive: Send back your irreparable or unwanted garments for us to take care of. Revival award for this garment is 10 EUR/USD/GBP or 100 SEK - Learn more.

Full Transparency

For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.

  • 0 CAD Landed Cost

    The cost of making this garment.

  • 0 % Traceability

    How far we've traced the origin of the garment.

  • 0 kg CO₂e Impact

    The CO₂e impact of the creation of the garment.

Landed Cost 37CAD
Asket Price 165CAD
Traditional Retail 220CAD
37CAD
165CAD
220CAD
  • Raw Material & Milling 15CAD
  • Manufacturing 18CAD
  • Trims & Packaging 2CAD
  • Transport 2CAD

With a permanent collection and direct-to-you sales, we don't have wholesale markups, deadstock, sales or discounts. The traditional retail price shows what we'd have to charge if we sold our garments through multi-brand stores (wholesale) - 6x the landed cost. Instead, our markup is between 2.5-4.5x landed cost depending on product and country characteristics. It covers the cost of our garments and a lot more: VAT, cost of sales (shipping, warehousing, payment, web systems etc.), marketing, admin (salaries, rent, product development etc.) and financial costs, while maintaining a slim profit to keep investing in our mission.

85% Overall traceability

Solid colors: Cotton farmed, ginned in Kahramanmaras, TR. Melange colors: Cotton farmed and ginned in Rajasthan, IN.

How is this calculated?
  • Raw material
  • Milling
  • Manufacturing
  • Trims
  • Transport

14.75 kg CO₂e Carbon Emissions

Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).

How is this calculated?
  • Raw material
  • Milling
  • Manufacturing
  • Trims
  • Transport

Unbrushed Organic Cotton Loopback

The Hoodie is cut from a custom developed, unbrushed loopback fabric made from 100% organic cotton. The outside is densely knitted for a smooth hand and elevated drape, while the inside loopback is unbrushed to reduce shedding and trap heat. With a double lined hood, taped neckline and brushed metal hardware, we've spared no expense.

  • Yarn: 100% ring spun Organic Cotton
  • Body Fabric: 390/sqm Loopback Knit
  • Hems: 1x1 Cotton-Lycra Rib Knit
  • Dye: Piece Dye, (Melange: Fiber Dye)
  • Sewing thread: 100% Recycled Polyester

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