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PLAY

Master every detail.

The hour is inhuman. The locker room silent.
Dim lights. A faint smell: Chlorine, rubber, sweat.
The ring awaits. It’s calling.

Empty every resource. Exhaust every fiber.
Move faster. Strike better. Punch harder.
Master every detail.


Gabriel wears The T-shirt & The Sweatshorts

In a visual exploration of the psyche of a master, we followed 6-time national heavyweight champion Gabriel Richards into the ring.


Team
Direction/DOP/Stills Fredrik Bäckar, 1 st AC/Gaffer Georg Schierbeck, DIT Milad Moore, Production Henrik Bel-Gaied & Fred Wibom, MUA/Styling Stina Hedin, Edit Johan Blom

PRODUCTS