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The Raw Denim Dyeing House

image for facility The Raw Denim Dyeing House

Fukuyama City, Japan Est. 1967

In between green medows, rice paddies and japanese mountains lies our Denim Dying House. Half a century after it's founding, it's still kept in and run by the same family. Once known for the tedious and labor-intense ancient organic indigo dying techniques, the dying house is today best known for its innovative rope dying process, achieving greater color, with less impact. Using a proprietary cold-water method, our dying house is able to reduce CO2 emissions by 380g per pair of denim - that's the equivalent of planting 12 cedar trees. Despite our best efforts during our visit, the owners remained adamant that we were not allowed to photograph the machinery for business secrecy reasons.

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