The Pursuit of Less
Buy less, but better
We're creating one, permanent collection of uncompromised essentials, helping us live happier with less.
Know your garments
We uncover all the costs, the craftsmanship and resources required to create our garments.
Wear each item, longer
We provide care and repair support and buy back unwanted ASKET items for resale or recycling.
The Misery Machine
We met up with Jacob Östberg, Professor of Marketing, to talk about serious matters: how did we become the consumer society we are, what role does advertising play - and are humans really rational beings?
A Radical Test of Timelessness
In a genuine test of timelessness, we invited our customers to close their eyes and envision their wardrobe essentialism with it we aimed to prove whether our design philosophy could speak for itself.
Worn Stories
Over time, our garments become repositories of their own stories. Each one a testament to longevity and a tribute to the intrinsic value of each piece.
The Impact Receipt
When you purchase an ASKET garment, you don't just get your monetary receipt but an impact receipt too. The receipt breaks down your purchase into its garment, shipping and packaging related impact.
